Is a Leader in Video Production
The film and video production industry in
is one of the economic engines of Canada's biggest metropolis. The
range of product created is diverse and this benefits the industry further. For
example, the skills of people involved in feature film production are easily
applied to other branches of the industry, such as the creation of video and
Caruso Films has been making movies since
1990 and now has a dozen feature films to its credit. The company's movies have
been screened at many film festivals, and picked up by major distributors. One
feature, No Angel, has been in
distribution since 1992, and no less than three Caruso films are being released
in the coming months.
Frank Caruso, the driving creative force
behind the company, has branched out into related fields, including the
production of corporate and music videos. The technical and storytelling skills
developed in the making of a dozen feature films are proving to be huge assets
in the making of corporate videos.
Videos – The Range
The term ‘corporate video' is a broad one.
Generally, corporate videos are commissioned by a company, usually for in-house
use. The most common types of corporate videos are staff-training and safety
videos, promotional films that enhance the company band, and presentations for
shareholder meetings. However, with the rapid expansion of digital technology,
videos are being added to company websites. These online videos increase
traffic to the site, visitor retention rates, and enhance search engine
A production house like Caruso Films
will take a
client's brief, and work up a script, liaising with the client until a shooting
script is agreed upon. A production schedule and delivery date will be put into
to Look for When Choosing a Production Company
Throughout the process, right up to
delivery, it is essential for the production company to adhere to both an
agreed-upon budget and the production schedule. In a competitive environment
like Toronto's, a production house will not survive if it does not strictly
adhere to its parameters set out by its client.
Caruso Films has been in business for
nearly a quarter century. That longevity speaks to its ability to meet and
surpass customer expectations. But the proof is in the finished product, and
clients who want to size up the ability of a production house to deliver can
simply view its portfolio. Past videos make the best résumés!
Look for good use of lighting. Many
corporate videos are shot in company offices and this can present lighting
challenges. The same applies to sound quality. How does the video itself age?
If a corporate video looks dated (perhaps because of something as simple as the
clothing worn by its presenters) then its shelf life will be limited and it's a
Most important, pay attention to the
script. Does the sample video make its case clearly and succinctly? Has it been
well scripted and, if so, is it able to get to the point?
Corporate videos are not as
elaborate as feature films but they draw upon the same techniques. Choose only
the most qualified video production partner