Films Excels in Many Areas
In a world of media conglomerates, indie film companies
remain the creative lifeblood of the business. They are resourceful, adaptable
and efficient. They often offer a diverse array of products – from feature
films to music and corporate videos. The skill-sets developed in one field
enhance production in other areas. Caruso Films is a prime example of an indie
film company that is now making its mark beyond feature-length movies.
Frank Caruso began his career in live
theatre. In the early 1980s he began producing professional theatre in Toronto
and over the next decade staged 45 productions – a considerable achievement in
a precarious profession. The economics of live theatre demand an ability to
budget carefully and then remain within that budget – show after show.
In the early 1990s, Caruso moved into
film-making and formed his own production house, Caruso Visual Productions
Inc., more commonly referred as Caruso Films
. From the
get-go Caruso Films established a successful track record of producing films
from concept to presentation. Its first feature, No Angel, was released in 1992 and has been distributed in over
twenty countries. It has been aired on A & E, City TV, Super Channel and
many other networks.
A dozen more films have followed over the
intervening years, with three new features about to be released. Caruso Films
has also moved into the areas of music videos, commercials and corporate
Videos Share Qualities with Film
At first glance, it would seem that the
world of corporate videos would not share much with full-length films. But
there are, in fact, many areas where skills needed for one inform the other.
Mundane as it might seem, lighting is key
to a successful corporate video. Many corporate videos are filmed at the host
company and not in purpose-built studios. Lighting in offices is far dimmer
than that required for filming – and there is nothing worse than a dark or
dimly-lit video. It gives the impression of a business in trouble – not the
image that a corporation wants to convey! Creative lighting can also add drama
to a message and, overall, gives a professional sheen to the product.
Similarly, sound can be tricky in an office
environment – office and conference rooms echo, sound hollow or have sound
bleed from other areas. You cannot let your audience work to hear your product.
Is Also Key
An important element of film production
applies to the writing of a script for corporate videos
video should be scripted. Business leaders are quite often trained speakers but
even the most polished president can get off message. It is essential to keep
the video short – the intended audience should always be kept in mind. If it's
aimed at company staff, they are taking time out from a busy work schedule. If
it's a video destined to enhance a website, the short attention spans of web
visitors must be taken into account. Get to the point. Back up any claims with
proof. Engage the audience by speaking directly to the camera. And end the
video with a call to action.
These are all lessons
learned by Frank Caruso over his storied career running an indie film company.