The production of corporate videos in
Toronto include everything from commercials, promotional videos, and webcasts
to training and conference videos. Using their past experience, the production
team should be able to help their corporate partner through the process, from
pre-production preparation to post-production polish.
What to Expect
Corporate video production encompasses
anything the company needs. It's that simple. The business provides the ideas
and a script, and the production team brings it to life. A team can be hired to
do interviews, take video of keynote speakers, or put together a glossy
commercial. The production house provides all equipment related to making the video,
including lights, cameras, microphones, tripods, monitors, booms, and any other
The production team will start by meeting
with the business to determine the scope of the video. This includes
discovering the target market, timeline, and any other needs. The team will
take this information back to their studio and come up with a plan to bring the
video to life. After receiving approval, the project moves into production,
with the equipment, actors, and key people put in place for filming.
During post-production, the video is
brought to completion. This is where editors, graphic designers, voice actors
and others get involved to add animation, graphics, music, and any voiceovers
that are needed. Separate shots are edited and put in the right sequence.
After the delivery of the final video, the
relationship between the video production company and the business doesn't
necessarily end. Many film houses are happy to help promote videos or help with
distribution. Using connections and experience, the production company can help
external corporate videos find the right audience.
There's no reason why a corporate video has
to equal dry and boring. Work with the production company to make the content
engaging instead of sticking to dull facts and figures. A good video gets
people talking, whether it's employees discussing a training video or corporate
message video around the water-cooler or potential customers and clients
sharing videos and reposting them on social networking sites and blogs. Make
the story emotionally engaging. In fact, make it a story. Period. Just adding a
story, as opposed to facts and figures alone, can increase interest. Weave the
founder's story with the drier material when working on a video for the annual
meeting. Share customer testimonials. Help viewers connect with characters so
they take the message to heart. Otherwise, viewers may click away or subtly
pull out mobile devices to pass the time.
The best way to sell a brand or product is to
set out knowing the unique selling proposition. Does it come in more colours
than the competition? Is there a compelling reason to choose the product or
brand? Canadian film production
can help their clients make the most of the medium. Instead of
relying on voiceovers to tell clients, be prepared to show them with stock
images, interviews, product demonstrations, and more. Making a corporate video
in Toronto means having access to a deep talent pool of actors, directors, and
other production staff. Take advantage of it.