Videos Are Effective
Corporate training videos
are ubiquitous. They are often the most effective way to impart knowledge –
from home do-it-yourself jobs, to hobbies, to difficult workplace tasks. The
digital media is teeming with corporate training videos and their popularity is
simple: they show, don't tell, and there is probably no more effective way to
As we emerge from the Great Recession, the
case for corporate videos has never been stronger. Company travel has been
scaled back and executives are no longer jetting the nation, sharing head office
wisdom with the hinterlands in person. Similarly, budgets for training have
often been scaled back. That may be a false economy, but it does make a good
case for using effective videos.
Tips for Effective Videos
Training videos can be deadly dull or
simply not useful. By following a few basic tips, they can be effective and
- Script it. The information must
be well-organized. A video that has been scripted and rehearsed is always going
to work better than anything off the cuff.
- In line with that, a scripted
video also has a far better chance of being concise and succinct. Most how-to
videos are quite short. If it is a longer task that is being shown, then it's
wise to break the video up into 5-minute increments. Keep in mind that
attention spans are very short.
- Hire an actor to voice the
video. Joan from the HR department may be a great source of wisdom but chances
are her on-air technique is lacking. That said, if there are tasks to be
demonstrated, use company staff – it promotes inclusiveness. And if the video
is about something big – like the future of the company – then the CEO should
be up front and center.
- Dress the part. Flashy or
trendy clothing distracts and dates a video.
- Use sound judgment. The viewer
should never have to work to hear what is being said. Microphones are an
inexpensive way to make your point clearly.
- Lighting can be simple, but
that should also be ‘simply ample'. If you're demonstrating a task in darkness,
it's not going to be seen. And if you're trying to convey sincerity, you won't
get the effect you desire if your face is in shadows.
- Shoot it twice, and then edit
- If you need close-ups, and you
likely will, shoot them separately from the main body of the video and edit them
- Consider using graphics. We
think with our eyes. Clean graphics make messages memorable.
to Hire to Produce Your Training Video
is a huge industry and the web and yellow pages are full of companies ready,
willing and eager to separate you from your video dollar. Resist the urge to
economize. Whether it is a corporate training video where clarity is key, or a
glossy company video where you want to impart a motivational message, going
cheap is a false economy. Hire a company with a track record
– and one that you can physically visit. Ask to see more than a list of
clients; screen the videos that company has actually done, and let your own
eyes do the deciding.