Caruso Brings Experience and Versatility to Directing
Canadian directors have been setting the
film and television world on fire in recent years. From James Cameron to Atom
Egoyan, their work is being produced and screened all over the world to great
acclaim. To these names, and those of dozens of others, add Frank Caruso. The
Ontario-based director has enjoyed a rich career as a writer, producer, actor
and director, and is one of the busiest professionals in his field.
Frank Caruso began his show business career
in commercial theatre, as a performer. He has gone on to make his mark as a
director and producer of forty-five stage plays, twelve feature films, numerous
commercials, music videos and corporate videos
production house – Caruso Visual Productions Inc. – was founded in 1990 and is
better known, simply, as Caruso Films.
Caruso Films' first production was the 1992
feature No Angel. It has been in
distribution since 1992, screened in 20 countries, and broadcast on a variety
of television channels including A & E, Super Channel and CITY TV. Many
other films followed, including Night
Crawlers, Tough Love and the touching Final Dance.
Films Produces Effective Corporate Videos
With all this expertise under his belt, it
is not surprising that Caruso Films has added another production area to its résumé
– corporate videos. As digital technology continues to expand, the corporate
video increasingly requires broader expertise in filming techniques. There is
plenty of room for the simple, ‘talking head' instructional video. But
corporate videos are also being used to reach and inspire an employee base that
is much more sophisticated now in its viewing habits.
Companies with a presence on the internet
are also recognizing that the use of corporate videos dramatically increases
traffic to websites. Research indicates that a site with online video content
is much more likely to hit the top Google ratings than one with just text
pages. Videos also are credited with increasing the time visitors spend on the
an effective way of establishing an emotional connection with employees or
web-browsers, as well as a time-efficient medium for viewers. The fact that
they are becoming technically more elaborate means that the expert services of
a professional are required. Cue: Caruso Films, with its nearly 25 years of
proven achievement in the film production, guided by Canadian director Frank
Tips for Successful Corporate Videos
We have all seen successful videos that can
enhance a corporate image. The converse is also true – corporate videos can be
excruciating to watch and a drain on company resources. There are a number of
considerations before beginning the production process.
It's important to know
exactly what you are going to say, and to be able to say it clearly and
succinctly. Leave the jargon on the cutting room floor. Keep it short and to
the point. Make sure any added elements – backgrounds, music, and movement –
underline and enhance the message, rather than confuse the issue. Keep an eye
glued to the bottom line. Deal with a company like Caruso Films – a Canadian director
with a proven track record of meeting production targets within prescribed budgets.