Corporate Videos Embrace Animation

Animated video production is a great way to explain your product. In a world that is crowded with visuals, animation makes your product stand out from the competition. Our attention spans are short and good animation engage the eyes, ears and mind, and holds the viewer's focus. It's another way to communicate, and one that will be especially effective in enhancing your web presence.
The process of developing an animation video is collaborative. A video producer will first want to talk to you and learn the message you want to send. What is your product, service or message? Who is your target audience? And, in particular, what makes you unique – and how best to explain that distinctiveness?
Then it's time to write a script. Remember those diminishing attention spans. A good animated video will be short, visually exciting, upbeat, engaging and quite possibly humorous. The message must also be clear and one advantage of storyboarding a video for animation is that it focuses both the producer and client on the message to be made. A clearly good video tells a good story clearly.
At some point in the script development, a concept will begin to kick in for character, design and the overall look. What visual effects are appropriate to the message being sent? From there, the video will move to production, integrating that look with the script, until a finished product is achieved that can be shown to the public.

Videos Raise Company Profile

Adding a video – either animated or traditional – can dramatically improve the volume and quality of traffic to a website, as well as the site's Search Engine Optimization (SEO) placement. Studies have shown that an online video is fifty times more likely to appear on the first page of a Google search than a simple text page. Visitors to a company website with videos stay longer, and the quality of their experience is higher. They are more likely to investigate the non-video areas of the website. And if they are enjoying what they see, they will share it with friends.

Choosing a Video Producer

Regardless of whether you are searching for an animated video producer or one who will shoot a more traditional video, the test is always the same. Make sure you see their complete products, rather than just a demo reel.  It makes it easier to select the right company for your message.
Establish a clear budget and time frame for your animated video production. Make sure the former is realistic. A lowball offer might seem enticing if your company's communications budget is in a straitjacket – but it is a false economy. A good video can have a long shelf-life and is worth shelling out for. As far as a company's reliability with delivering a product, check out their references, and contact previous clients. A simple smell-test is to find out how long the company has been around. In a risky business, any sign of longevity suggests that the company can, in fact, deliver a good product, on time, and within the budget you set out.

Contact Us

Caruso Visual Productions Inc.
Mr. Frank A. Caruso
Producer / Director
Call: 416-918-3295
Caruso Visual Productions Inc.    |    416-918-3295    |    |