Videos Embrace Animation
Animated video production is a great way to
explain your product. In a world that is crowded with visuals, animation makes
your product stand out from the competition. Our attention spans are short and
good animation engage the eyes, ears and mind, and holds the viewer's focus.
It's another way to communicate, and one that will be especially effective in
enhancing your web presence.
The process of developing an animation video
collaborative. A video producer will first want to talk to you and learn the
message you want to send. What is your product, service or message? Who is your
target audience? And, in particular, what makes you unique – and how best to
explain that distinctiveness?
Then it's time to write a script. Remember
those diminishing attention spans. A good animated video will be short,
visually exciting, upbeat, engaging and quite possibly humorous. The message
must also be clear and one advantage of storyboarding a video for animation is
that it focuses both the producer and client on the message to be made. A
clearly good video tells a good story clearly.
At some point in the script development, a
concept will begin to kick in for character, design and the overall look. What
visual effects are appropriate to the message being sent? From there, the video
will move to production, integrating that look with the script, until a
finished product is achieved that can be shown to the public.
Raise Company Profile
Adding a video – either animated or
traditional – can dramatically improve the volume and quality of traffic to a
website, as well as the site's Search Engine Optimization (SEO) placement.
Studies have shown that an online video is fifty times more likely to appear on
the first page of a Google search than a simple text page. Visitors to a company website
videos stay longer, and the quality of their experience is higher. They are
more likely to investigate the non-video areas of the website. And if they are
enjoying what they see, they will share it with friends.
a Video Producer
Regardless of whether you are searching for
an animated video
or one who will shoot a more traditional video, the test is always
the same. Make sure you see their complete products, rather than just a demo
reel. It makes it easier to select the
right company for your message.
Establish a clear budget
and time frame for your animated video production. Make sure the former is
realistic. A lowball offer might seem enticing if your company's communications
budget is in a straitjacket – but it is a false economy. A good video can have
a long shelf-life and is worth shelling out for. As far as a company's
reliability with delivering a product, check out their references, and contact
previous clients. A simple smell-test is to find out how long the company has
been around. In a risky business, any sign of longevity suggests that the
company can, in fact, deliver a good product, on time, and within the budget
you set out.